This week, one of our foxes asked, “Have you ever been swayed by the appeal/cleverness of an ad for one particular brand to switch from another that you generally used?”
I thought about this topic for several days before concluding that this is not something that happens to me. While ads for new products intrigue me and I’ll often think about trying out the latest gadget or fashion accessory, I don’t often act on the thought. And once I’m happy with something, I will rarely switch to something else, no matter how clever the advertisement from a competitor. There are a few reasons for this.
First of all, I hate to shop. I know in some circles that admission would cost me my card-carrying status as a female, but it’s true. I don’t go into a store unless I need something inside that store – or unless the husband, child, grandchild or friend I’m with needs to go. If and when I choose to purchase something, it’s because I need it – or I will need it at a future date. I’ll often do my comparison shopping online and once I’ve made up my mind I’ll visit the brick-and-mortar shop to make the actual purchase. The only exception to this is books and craft supplies – but that’s another story!
The second reason I’m not swayed by ads is because once I find something that works, I tend to stay with it until that item is no longer available. I don’t know if that’s brand loyalty or if it’s a matter of being stuck in a rut. Thirty years ago, I bought my first computer – an AppleIIc, and to this day I’ve never purchased any other brand of computer, smart phone, tablet, or watch. I buy my clothes from the same three or four stores as I did when I got my first paycheck. I get my hair cut at a salon I discovered four years ago, but I went to her only because my favorite stylist moved across the state.
Third, while an ad might have me checking out a different brand, the final decision for purchase depends more on price, convenience, and need. For example, the hair dryer I bought last week was a brand I recognized, but the reason I chose it was because it was less than half the price of the ones on either side of it (I love a good sale!). My mom, who loves to shop, has a purse and a pair of shoes to match almost every outfit (an exaggeration, I’m sure, but she has a LOT of each!). I have one black purse for winter, a flowered one for summer, and a Japanese silk one for when I get REALLY dressed up. I have one pair of white tennis shoes, one pair of black dress shoes, and one pair of brown dress shoes. I’m far from being a minimalist, but with clothing, if I don’t need it, I don’t buy it. It’s so much easier to put an outfit together when your choices are limited!
So, to answer the original question, no, I’m not swayed by slick advertisements. I don’t watch much television, and when I do, I often leave the room during commercial breaks. There’s always something that needs doing around here!
Have ads ever made you switch from your favorites?