Greater Exposure

One Change I Definitely Need in my Writing Profession

By Jeff Salter

As one of the Foxes has already stated this week, I write what I like to read… and I like to read what I write. Oh, sure… I wish I was better at describing the scene [my stories tend to be driven by dialog and/or action]. And, yeah, I wish I didn’t have to spend so much time promoting and networking [and therefore would – theoretically, at least – have more time to actually write!]

But if I had only one magic wish about myself as an author, I think it would almost have to be that I could have more EXPOSURE. You know… some respected celebrity goes on a talk show and says, “I read this book by J. L. Salter the other day and it’s fantastic. I wish everybody in the English-speaking world would buy a copy.” Or, some influential editor of a high-profile book review column latches on to one of my titles and writes: “Finally, we have an author who recognizes the importance of well-developed characters, sparkling dialog, humorous scenes, and thrilling action… even if he sometimes skimps a bit on describing the scenery.”


Exposure — the phenomenon that swoops an author from virtual obscurity to “overnight” bestseller status… and thereupon people start also buying the author’s backlist titles. Whereupon the loyal publishers who have stuck with that author during those several lean years finally see their ship coming in.

Exposure — the snowballing effect (of positive word-of-mouth recommendations) that far exceeds what even a well-placed and well-funded commercial advertising campaign could develop.

Exposure — When readers get together at a conference or event and many of them are saying, “Have you read the latest novel by J. L. Salter?”

Yep, that’s one thing I’d change about myself as an author — I’d wave a magic wand and get a lot more positive press… reviews in higher places… more sales. Exposure!

[JLS # 461]

About Jeff Salter

Currently writing romantic comedy, screwball comedy, and romantic suspense. Fourteen completed novels and four completed novellas. Working with three royalty publishers: Clean Reads, Dingbat Publishing, & TouchPoint Press/Romance. "Cowboy Out of Time" -- Apr. 2019 /// "Double Down Trouble" -- June 2018 /// "Not Easy Being Android" -- Feb. 2018 /// "Size Matters" -- Oct. 2016 /// "The Duchess of Earl" -- Jul. 2016 /// "Stuck on Cloud Eight" -- Nov. 2015 /// "Pleased to Meet Me" (novella) -- Oct. 2015 /// "One Simple Favor" (novella) -- May 2015 /// "The Ghostess & MISTER Muir" -- Oct. 2014 /// "Scratching the Seven-Month Itch" -- Sept. 2014 /// "Hid Wounded Reb" -- Aug. 2014 /// "Don't Bet On It" (novella) -- April 2014 /// "Curing the Uncommon Man-Cold -- Dec. 2013 /// "Echo Taps" (novella) -- June 2013 /// "Called To Arms Again" -- (a tribute to the greatest generation) -- May 2013 /// "Rescued By That New Guy in Town" -- Oct. 2012 /// "The Overnighter's Secrets" -- May 2012 /// Co-authored two non-fiction books about librarianship (with a royalty publisher), a chapter in another book, and an article in a specialty encyclopedia. Plus several library-related articles and reviews. Also published some 120 poems, about 150 bylined newspaper articles, and some 100 bylined photos. Worked about 30 years in librarianship. Formerly newspaper editor and photo-journalist. Decorated veteran of U.S. Air Force (including a remote ‘tour’ of duty in the Arctic … at Thule AB in N.W. Greenland). Married; father of two; grandfather of six.
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10 Responses to Greater Exposure

  1. Patricia Kiyono says:

    I don’t think there are many authors who would disagree that a magic pill or wand-waving to get more recognition as an author would be ideal. If you ever find it, please be sure to share it with your friends!

    Liked by 1 person

  2. jbrayweber says:

    Yes. Yes. YES. And MORE YES!
    I probably won’t ever stop evolving as an author, but it is hard to keep up with the ever-changing game plays of marketing. Positive exposure and organic, snowballing, discoverability, yeah, that’s what I want.

    Liked by 1 person

  3. As long as it’s truly promotional, literally, as in it truly IS promoting you. Otherwise, I don’t know if you have been offered ‘exposure’ by publications, as in “We can’t pay you, but if you wrote for us, we’ll give you EXPOSURE”. Tempted as I have been, I have read the quote from other writers that well, “You can DIE of ‘exposure’, too”; as in “don’t give your work away”. I listed only a few instances where you should when I wrote the post on submitting articles and works:1) If you have a message that you feel passionate about that needs to get out there 2) To raise money or awareness for a truly good cause and 3) to help a really good friend, a really close friend. I guess when it comes to books we could add 4) To give away the first in a series to spur the sales of more.
    However, yes, I can’t say that I am a fan of Oprah, but if she gets her hands on my works and puts me on her list,I wouldnot turn it down!

    Liked by 1 person

    • Jeff Salter says:

      Yeah, those Oprah-endorsed titles were automatic best-sellers… and allowed those authors access to rarified heights of OTHER publicity.
      Somehow, it appears Oprah skipped over my books… so far.

      Liked by 1 person

  4. Today, the best way to get exposure is by promoting your own work. You never know who will see your advertising, your blurbs, your reviews. This is why I encourage all my members of the group forum to “Share” when someone posts one of their books. Agents and publishers are not going to do the work for you any more. It’s up to you to get out there an promote yourself. And, it’s a sign of a mature author to help out one another by promoting other works on their own timelines. Just because you “expose” another work, doesn’t mean you’ve endorsed it. There are all kinds of writing for all kinds of readers.

    I’ve found Twitter to be a great place to get your work and name known to the public. People there seem to be more generous about sharing information. They will retweet an ad several times over, whereas Facebook people seem a bit stingy about promoting anything other than their own work. Just my experience over the last several years.

    Word of mouth is still the best promoter of your work. I’ve had it happen more than once, not even connected with the social media. The latest was a book club where one member, someone who I told about my books and she bought one on the spot, shared one of my novels with another member who was in charge of the book club. That member read the book and decided they would feature it in the book club for the next month. That meant everyone in the book club bought a copy to read and discuss.

    Take your business cards, bookmarks, or what have you. Place them on counters. Pin them on bulletin boards. Leave them in the hands of those you contact when shopping. Tell people you are an author. Word gets around, and you never know when one of those items will fall into the hands of some well-known person.

    But my bottom line is prayer. I ask God to bless my work. He has. The final outcome is in His hands. No magic wand needed.

    Liked by 2 people

  5. Elaine Cantrell says:

    Every author needs more exposure! If you figure it out let me in on the secret.

    Liked by 1 person

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