One Change I Definitely Need in my Writing Profession
By Jeff Salter
As one of the Foxes has already stated this week, I write what I like to read… and I like to read what I write. Oh, sure… I wish I was better at describing the scene [my stories tend to be driven by dialog and/or action]. And, yeah, I wish I didn’t have to spend so much time promoting and networking [and therefore would – theoretically, at least – have more time to actually write!]
But if I had only one magic wish about myself as an author, I think it would almost have to be that I could have more EXPOSURE. You know… some respected celebrity goes on a talk show and says, “I read this book by J. L. Salter the other day and it’s fantastic. I wish everybody in the English-speaking world would buy a copy.” Or, some influential editor of a high-profile book review column latches on to one of my titles and writes: “Finally, we have an author who recognizes the importance of well-developed characters, sparkling dialog, humorous scenes, and thrilling action… even if he sometimes skimps a bit on describing the scenery.”
Exposure — the phenomenon that swoops an author from virtual obscurity to “overnight” bestseller status… and thereupon people start also buying the author’s backlist titles. Whereupon the loyal publishers who have stuck with that author during those several lean years finally see their ship coming in.
Exposure — the snowballing effect (of positive word-of-mouth recommendations) that far exceeds what even a well-placed and well-funded commercial advertising campaign could develop.
Exposure — When readers get together at a conference or event and many of them are saying, “Have you read the latest novel by J. L. Salter?”
Yep, that’s one thing I’d change about myself as an author — I’d wave a magic wand and get a lot more positive press… reviews in higher places… more sales. Exposure!
[JLS # 461]